Assume that you have been engaged in an academic Research Project along with your Supervisor at university. The initiative is taken to build Industry-Academia linkages that will mutually benefit both the parties in the long run. The objective of the Research Project is to determine the dynamics of Social Media Marketing for Hospitality sector. In this relevance, your task is to collect first-hand information by conducting interviews with the Travel Agents of the renowned Travel agencies.

Keeping in view the above scenario, develop an Interview Guide having at least ten open -ended questions.

 

Answer:

Ten open ended questions to use in the interview;

• What would be your point of views about the dynamics of social media marketing for the hospitality sector?
• What are the improvements that could be done in the process of social media marketing?
• What are the factors that influences the social media marketing, please clarify all the factors?
• What are the key gaps that available in the process of social media marketing?
• What are the alternatives as available in the market, and we could improve the marketing strategies?
• Which methods can be used to determine the dynamics of social media marketing?
• Please clarify the purposes behind social media marketing; how do you feel about each tactic?
• Share the essential features on the social media marketing. How to assess the marketing campaign?
• Share your historical experiences associated with the social media marketing?
• What are the criteria to be met in such activities and who would be given the authority?
• How do you publish the products and services using the social media marketing?

Reference;

Hoffmann, E. A. (2007). Open-ended interviews, power, and emotional labor. Journal of contemporary ethnography, 36(3), 318-346.

Weller, S. C., Vickers, B., Bernard, H. R., Blackburn, A. M., Borgatti, S., Gravlee, C. C., & Johnson, J. C. (2018). Open-ended interview questions and saturation. PloS one, 13(6), e0198606.