Describe the ethical dilemma or dilemmas Rachel faced.

Answer:

Rachel faced an ethical dilemma when she was doing her job. Her boss was instructing her to send emails to the customer but she was in a dilemma whether that’s the right thing to do or not. Rachel is a person who gives value to her profession and she is bound to ethical values. Rachel doesn’t like stepping out of her work and does something, which would not please her to do. Email spamming is a technique, which is used by marketing people so that they can reach to their customers and improve their customer database. Sending an email doesn’t cost anything for the companies so they use that as a medium to target their customers. If A company is using emails as communication then the customers may lose interest over that company and may even start to lose their trust which will make their business to go down. Rachel’s target was to reach to as many customers as she can but doing that in a right approach is necessary for any business. Rachel did not feel correct after receiving the directions from the vice president and she had an ethical dilemma. Rachel felt that using the customer’s information and sending email to them for marketing is okay but in order to do business, sending emails is not correct. Rachel feels that we should never compromise our ethical values in order to do business (Hamid, 2013).