question archive THAI Smile is a brand-new subsidiary airline of THAI Airways whichis operated under the management of Thai Smile Airways Company Limited
THAI Smile is a brand-new subsidiary airline of THAI Airways whichis operated under the management of Thai Smile Airways Company Limited
Subject:MarketingPrice: Bought3
THAI Smile is a brand-new subsidiary airline of THAI Airways whichis
operated under the management of Thai Smile Airways Company Limited. A brand positioning of Thai Smile is light premium. THAI Smile offer variety of products and services to meet the need to passengers who want to travel in a short distance flight session while ensuring greatest comfort and convenience for a superior air travel experience.
Based on the above, identify the positioning practice by THAI Smile. Explain how does positioning help in deciding on marketing strategy?
