question archive 1)A partner in a law firm has many associates reporting directly to him
1)A partner in a law firm has many associates reporting directly to him
Subject:BusinessPrice: Bought3
1)A partner in a law firm has many associates reporting directly to him. This is an example of a ________ organization.
a) flat
b) staff
c) line
d) tall
2. ChevronTexaco is responsible for petroleum exploration, shipping, and other activities early in the production process, then the "downstream" division handles activities later in the process, including refining and marketing. ChevronTexaco uses the ________ structure.
a) product
b) process
c) geographic
d) customer
3. What are the two basic types of conversion?
a) mass customization and mass production
b) inputs and outputs
c) analytic system and synthetic system
d) process reengineering and business transformation
4. In response to declining profits, a violin manufacturer changes its approach to quality control by emphasizing employee involvement, customer expectations, benchmarking, and continuous improvement. The violin manufacturer has adopted a comprehensive approach to quality known as ________.
a) quality control
b) continuous improvement
c) total quality management
d) quality assurance
5. Most of the concepts associated with goods manufacturing apply to services as well, although service providers face all of the following unique issues except:
a) Unlike goods, most services are consumed at the same time they are produced.
b) Service quality can be more subjective than goods quality.
c) Services are usually people-intensive.
d) Customers rarely dictate when and where services are performed.
6. Which of the following is not an advantage of outsourcing all or part of the manufacturing function?
a) Many contract manufacturers hire cheap labor.
b) Many contract manufacturers enjoy production efficiencies that would be costly to duplicate on an individual scale.
c) It allows companies to redirect the capital and resources spent on manufacturing to new product research and development, marketing, and customer service.
d) Many contract manufacturers are industry specialists with state-of-the art facilities.
20. In response to declining profits, a violin manufacturer changes its approach to quality control by emphasizing employee involvement, customer expectations, benchmarking, and continuous improvement. The violin manufacturer has adopted a comprehensive approach to quality known as ________.
a) quality control
b) continuous improvement
c) total quality management
d) quality assurance
21. Most of the concepts associated with goods manufacturing apply to services as well, although service providers face all of the following unique issues except:
a) Unlike goods, most services are consumed at the same time they are produced.
b) Service quality can be more subjective than goods quality.
c) Services are usually people-intensive.
d) Customers rarely dictate when and where services are performed.
22. Which of the following is not an advantage of outsourcing all or part of the manufacturing function?
a) Many contract manufacturers hire cheap labor.
b) Many contract manufacturers enjoy production efficiencies that would be costly to duplicate on an individual scale.
c) It allows companies to redirect the capital and resources spent on manufacturing to new product research and development, marketing, and customer service.
d) Many contract manufacturers are industry specialists with state-of-the art facilities.
23. _____ is the power of a good or service to satisfy a human need.
a) Gratification
b) Desire
c) Utility
d) Want
24. Anthony's company is focused on satisfying customer needs and wants, selecting target markets, seeking long-term profitability, and integrating the marketing function. Anthony's company is using the _____ as an approach to business management.
a) product concept
b) marketing concept
c) production concept
d) selling concept
25. The degree to which customers continue to buy from a particular retailer or buy the product of a particular manufacturer or service provider is called _____.
a) customer loyalty
b) brand equity
c) brand awareness
d) relationship marketing
26. Getting good information about what customers want is challenging because today's customers are _____.
a) diverse
b) demanding
c) driven by quality
d) all of the above
27. _____ is the behavior exhibited by consumers as they consider, select, and purchase goods and services.
a) Consumer buying behavior (page 404)
b) Rational buying behavior
c) Organizational buying behavior
d) Routine buying behavior
28. _____ involve a small number of people guided by a facilitator while being observed or recorded by researchers.
a) Observations
b) Surveys
c) Focus groups (page 408)
d) Experiments
29. Which of the following is not included in an examination of a company's current marketing situation?
a) developing marketing strategies
b) analyzing the external environment
c) evaluating the competition
d) reviewing past performance
30. If you own a Burger King franchise, you need to watch what McDonald's and Wendy's are doing, as well as Taco Bell, KFC, Pizza Hut, and other restaurants. Paying attention to the activities of other companies involves _____.
a) examining the external environment
b) analyzing internal strengths and weaknesses
c) evaluating competition
d) reviewing past performance
31. _____ is the division of a diverse market into smaller, relatively homogenous groups with similar needs, wants, and purchase behaviors.
a) Market segmentation
b) Market positioning
c) Market targeting
d) Market share
32. Which of the following is not a distribution function performed by wholesalers and retailers?
a) providing contract manufacturing
b) matching buyers and sellers
c) providing promotional and sales support
d) assuming risks
33. In the United States, Bloomingdale's, Macy's, Nordstrom's, Dillard's, Marshal Field, Kohl's, Sears, and J.C. Penney are examples of _____.
a. discount stores
b. specialty stores
c. department stores
d. off-price retailers
34. Which of the following is a factor considered in shaping the distribution mix?
a. customer needs and expectations
b. segmentation, targeting, and positioning
c. competitors' distribution channels
d. all of the above
35. Longer distribution channels mean _____ control for producers.
a. more
b. same
c. less
d. none of the above
