Joanna Weiss focuses on two main EXAMPLES - McDonald's Happy Meals and Procter & Gamble's bare- chested Old Spice Guy. What do they exemplify about the buying habits of modern consumers? The marketing of fast food, body wash, and other consumer products, says Weiss, is not limited to advertising. What else does she think it entails, according to the marketing experts she cites? Retail giants like Procter & Gamble are always looking for new ways to sell their products. What are some of them, as exemplied by the Old Spice marketing campaign? What does Weiss mean when she says that "the secret to survival in an ad- heavy world isn't avoiding marketing, but understanding it" (10). Do you agree? Why or why not? STRATEGIES The Norton Sampler: Short Essays for Composition

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