question archive The consumer's evaluation of whether or not a product/services meets or exceeds their expectations is a measure of: A The marketing mix B Sales forecasting C Profits and loss D Customer satisfaction
The consumer's evaluation of whether or not a product/services meets or exceeds their expectations is a measure of: A The marketing mix B Sales forecasting C Profits and loss D Customer satisfaction
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The consumer's evaluation of whether or not a product/services meets or exceeds their expectations is a measure of:
A
The marketing mix
B
Sales forecasting
C
Profits and loss
D
Customer satisfaction
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Answer - Option D - Customer Satisfaction
- Customer satisfaction helps us understand whether the customer feels that expectations are met or not.
- If the customer is satisfied with the value & quality then the customer becomes highly satisfied and if not they become highly dissatisfied.
- The evaluation is measured through the overall customer satisfaction process.
- A highly satisfied customer become promoted and one the one who is dissatisfied become a detractor.
