question archive Make this TMA, students should analyse the factors of success or failure of any selected digital marketing campaign
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Make this TMA, students should analyse the factors of success or failure of any selected digital marketing campaign. Students are expected to select a digital campaign about a product, service, person, organization, or a place on any digital media platform; for example, Twitter page, Instagram, YouTube, website on search engines, or any other digital media platform.The student has to follow instructions provided in detailed TMA.
Thoretical part
In this part students are required to critically discuss:
Here students should support discussion with academic references.
evidence of analysis
In this part students are expected to provide a brief description on the digital campaign. The campaign objectives whether social or profit- seeking, whether creating awareness or awareness and sales. The campaign main idea, service or product. The target market characteristics.
Then students are required to analyse customers' comments, to get evidence of the success (or failure) of the chosen campaign such as number of likes, fans, or views.
Students have to relate that success or failure to characteristics of the campaign such as the use of advertisements used, influencers, and engagement tools used, consistency of service, product or idea to the types of digital marketing tool, or social media platform used.
conclusion
Interpret the results of previous investigation and present implications for companies willing to use digital marketing and digital marketers.
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