question archive Maybank's "tiger logo" and other advertising strategies are used in opinion formation and shaping consumers' favorable attitude towards the company
Maybank's "tiger logo" and other advertising strategies are used in opinion formation and shaping consumers' favorable attitude towards the company
Subject:MarketingPrice: Bought3
Maybank's "tiger logo" and other advertising strategies are used in opinion formation and shaping consumers' favorable attitude towards the company. Explain classical conditioning and how it shapes Maybank customers' opinion.
Do you think Maybank should use product endorser, such as a young celebrity to enhance its product's appeal to younger customers? Discuss the pros and cons of this strategy. explain with examples and brifly answer (25 marks) this picture is the logo.
