1) Define culture shock. Explain the impact of socialization and ethnocentrism of 'culture shock' and how 'cultural relativism' can help. 2) What did marketing research reveal about the failure of Kraft's Oreo cookie to take hold in the Chinese market?  3)  Do you think differences between rich and poor in the US are mainly attributable to personal effort on behalf of the individuals or the social conditions that they were born into? Why?