question archive A marketing manager is using an information system that can merge data from several internal and external sources to perform sensitivity analysis and create a customized report on the net benefits of the company's new marketing campaign
A marketing manager is using an information system that can merge data from several internal and external sources to perform sensitivity analysis and create a customized report on the net benefits of the company's new marketing campaign
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A marketing manager is using an information system that can merge data from several internal and external sources to perform sensitivity analysis and create a customized report on the net benefits of the company's new marketing campaign. Which type of information system is the marketing manager using?
Executive support system (ESS)
Decision support system (DSS)
Management information system (MIS)
Group decision support system (GDSS)
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