What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?

Select one:

a. Space reduction

b. Flighting of possible retailing expenditures

c. Relatively low-cost entry

d. Sensationalising the instalment precedent

 

Answer:

C. Relatively low-cost entry

Step-by-step explanation

We are doing business mainly to gain profit, and practically, having relatively low-cost entry will increase our profit. I think letter C is the very main reason because letter B and D is better done first hand by business owners themselves, but it is surely costly. Having Intermediaries will surely result to lower cost and higher possibility to succeed because these intermediaries are more knowledgeable and experienced on how to enter and market the product to their own country.