Describe the five characteristics of an effective opening buffer for a bad-news message.

 

There are different types of buffers used when communicating negative news Some of these are listed below

1. Display the best news first:

The part of the message that contains positive news should be used to begin the communication For example, a company which is cutting down on travel costs by reducing allowances and encouraging teleconferencing can begin the message wth a positive framework ay highlighting the benefits of new teleconferencing facilities and the potential time that the technology is capable of

2 Compliment the receiver:

A genuine and sincere compliment also acts as a buffer For example, if a company is declining to sponsor an event for a college, it may begin its message with we hold College A in high esteem for its unparalleled alumni network and world-class facilities Our firm is honored to have been asked to participate in your annual inter-collegiate event'

3 Appreciate the efforts:

Express gratitude towards the receiver for doing business or showing faith in the company For example, when declining an offer to partner with another company, begin the message by thanking them for their interest in your firm

4 Begin on the common grounds:

Start the message by stating a relevant fact that both parties agree upon For example, when announcing a reduction in bonus to employees, the message can start with We all understand how the economic conditions have adversely' affected the company's profits this yean

5 Justify with concreate facts:

Provide unbiased and objective information as an introduction to the bad news For example, when announcing the termination of a business partnership, t can be communicated as The sales of product G which were sod through a co-marketing partnership between our firm and company A, have fallen by 70 percent over three years'