Marketing question. Need Answer Quickly.

Channel strategy is closely related to promotional mix selection. Please explain what
push strategy is (2.5 points), what pull strategy is (2.5 points), and what will be the most
effective promotional mix for pull strategy and push strategy, respectively (2.5 points
each).

Answer:

A push promotional strategy works to create customer demand for your product or service through promotion: for example, through discounts to retailers and trade promotions. Appealing package design and maintaining a reputation for reliability, value or style are also used in push strategies.

A pull promotional strategy uses advertising to build up customer demand for a product or service. For example, advertising children's toys on children's television shows is a pull strategy.

Push promotional strategies work well for lower cost items, or items where customers may make a decision on the spot. New businesses use push strategies to develop retail markets for their products and to generate exposure. Once a product is already in stores, a pull strategy creates additional demand for the product. Pull strategies work well with highly visible brands, or where there is good brand awareness. This is usually developed through advertising.

The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing.

Effective promotion mix for push strategy- sales promotion.

Effective promotion mix for pull strategy- advertising