What should retail stores has to do to attract customer (buyer) to their store? Because of Covid-19 people are afraid to go shopping and that is affecting retail store. How can they attract more customer.

We cannot deny the fact that this Pandemic - Covid19 has greatly affect the lives of many individuals from different walks of life, one of which are those retail stores, who in some other countries are closing due to the fact that they don't have sufficient customers to maintain their business anymore. This pandemic is causing several disruptions in the short to mid-term in which businesses have to adapt. Business as usual is not an option; every individual and business needs to play their part. Retailers can face this challenge while still maintaining good customer experience. So how can they attract customers?

1.) Think 'safe retailing'. Forget fast retailing. Since the onset of this pandemic, customers are much more interested in safe retailing. And in times of uncertainty and crisis, people want information they can trust. There are some brands, who have responded by adding new layers of information about their products and, importantly, about the individual person making the 'last mile' delivery.

2.) Get closer to customers. Asian markets have been leveraging smaller community retail formats around residential areas as a way to provide access to day-to-day necessities for customers without forcing them to travel great distances or congregate in large groups. Stores are equipped with 48-hour emergency power supply and share disaster relief information with local government.

3.) Improve digital channels. Today's physical stores either have no goods or no shoppers. Retail and consumer brands - particularly those selling discretionary goods - will need to rethink their customer experience and find ways to deliver on customer preferences and needs through digital-only channels. Retailers reliant on traditional customer footfall to deliver their experience will be challenged to compete in this new world.

4.) Deliver on your values. Customers are looking for brands they can trust. And they want to buy from companies that are making a positive difference in the fight against this pandemic. This is an opportunity for retailers and consumer goods companies to demonstrate they are committed to delivering on their purpose and their values either through direct actions or indirect support.