question archive You have been tasked by a soft drinks manufacturer to undertake research to assess the viability of their new product - 'Extra Cola' to compete in the highly competitive soft drinks market
You have been tasked by a soft drinks manufacturer to undertake research to assess the viability of their new product - 'Extra Cola' to compete in the highly competitive soft drinks market
Subject:MarketingPrice: Bought3
You have been tasked by a soft drinks manufacturer to undertake research to assess the viability of their new product - 'Extra Cola' to compete in the highly competitive soft drinks market.
a) Explain why focus groups would be the most appropriate qualitative research method to help the company better understand their consumer and understand their attitudes and preferences towards soft drinks and the NPD (50%).
[Answer]
b) Identify and discuss what the soft drinks manufacturer needs to do in order to ensure their new product is successful in appealing to consumers (50%).
