1) Outline how strategic alliances can provide options for marketing opportunities and include two examples of alliances (also known as cooperative business models) that can be formed between businesses. 

Outline how strategic alliances can provide options for marketing opportunities and include two examples of alliances (also known as cooperative business models) that can be formed between businesses. 

• Strategic alliances are agreements for collaborations between businesses to pursue agreed objectives while remaining independent. Strategic alliances provide options for marketing opportunities through knowledge and resource sharing of marketing skills where the businesses learn from each other that often increases speed to market.
• Strategic alliances also increases access to target markets as it provides a business with an opportunity to enter a specific market and this provides a wider opportunity for the business to market itself in the new markets.

Two examples of alliances (also known as cooperative business models) that can be formed between businesses. 

• Joint venture - this is when the collaborating companies establish a new child company that could be at 50-50 joint venture or majority -owned venture when one company owns a bigger share.
• Equity strategic alliance - this is where one company purchases a certain equity percentage of the other company.