question archive The Subway sandwich chain often locates new stores near its existing locations in order to deter competitors from entering the market
The Subway sandwich chain often locates new stores near its existing locations in order to deter competitors from entering the market
Subject:Mechanical EngineeringPrice:4.89 Bought3
The Subway sandwich chain often locates new stores near its existing locations in order to deter competitors from entering the market. This is known as
A.
zip code packing
B.
densification
C.
overloading
D.
competitive clustering
E.
saturation marketing
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From a micro perspective, market saturation is the point when a specific market is no longer providing new demand for an individual firm. The problem of market saturation has also caused many companies to change their revenue models, especially when product sales begin to slow.
This is most often the case when a company faces fierce competition or has a reduction in the market's need for its product or service.
So option E, Saturation Marketing, is correct.
