1) What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and reasons why marketers use them. As a promotion manager how it can be integrated with other marketing communication tools? (8pts)

2) Using the Geert Hofstede websites listed under Module 6 Resources, perform a comparative analysis of the cultures of the United States compared to two other countries of your choice. Bar charts are able to be produced comparing six key cultural variables between countries. Write a two-page paper comparing results based on the 6 dimensions (some countries may not have data for all 6 dimensions, which is fine).

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