If you lived in Alaska, what environmental issues must you as a marketer consider and prepare for in your product strategies?

 

Alaska has a very cold climate because it is near on the north pole. The country has extreme cold weather condition especially in winter where snow might possible to occur all year round. As a marketer, there are environmental issues that needs to be considered when preparing for a product strategies such as

• Cold weather condition.- We all know that Alaska has a cold climate as Polar bears was commonly found in this area. You can sell a product that contradicts this kind of weather condition and brings comfort and convenience to the people living in Alaska. For example, you can manufacture cloth used in jacket to help the people to keep warm.
• Forest terrains. Alaska was also composed of large mountains where often people live in the forest. As a marketer, I could create a brand that specializes on furniture. I could employ and help these community to sell products from the wood trees in the forest.

These two environmental condition in Alaska were also a disadvantage for a marketer because a great competition awaits as this environmental conditions is already embedded and present in the area. The only thing that will triumph for marketer is how well would she able to create a brand for his products and have a pricing strategy to become an advantage from the potential competitors.

Step-by-step explanation

I arrived to my answers that focuses mainly on the cold weather condition and presence of forest in Alaska. I also give an example implying the impact of selling a product on Alaska from having a cold weather and living in a forest. As a marketer, it is very important to consider the environmental issues in the area because it could create a problem that needed to be solved by a marketer itself and can create product or services needed by the community. Cold condition in Alaska can be a disadvantage as well as an advantage for a marketer because of the presence of large competition as it disadvantage but a many ideas for a wide range of product or services that could be made by a marketer.