Imagine you are the CEO of a small company with about 100 employees.

How would you communicate your CSR strategy with your employees and how would you assess if they share in your vision? Then explain how you would communicate your CSR to your external stakeholders and why this would be important? Post at least three peer responses in which you comment on fellow students' initial posts and their responses to other students. Be sure to respond to comments made about your initial post. 

The external stakeholders will be sent quarterly reports on CSR performance. More than reports the external will be communicated using PR & media that how CSR has become a core part of the operations than just a separate compulsory strategy.

Step-by-step explanation

 As a CEO I will make sure that the business at the core of its operation needs to ensure that it conducts its practices in a socially responsible and ethical manner. In the 21st century, there is an existence of many pressure groups in society that operate in areas like environmental activism, consumer protectionism etc.

Companies that have sustainable marketing also means that they are adopting the latest technologies and process and hence that influences my decision.

All the managers will be requested to tell their subordinates about CSR practices adopted by our organization.

To assess the same, employees will be randomly asked to submit a report or ask to brief about a particular CSR program running by our organization. Even, stakeholders and clients from the market can be asked to feedback about employees' knowledge about our CSR practices. Employees monthly efforts about CSR contributions must be highlighted.

To communicate our CSR vision and policies to external stakeholders, I will use the following tools :

1) Website with special corner about CSR programs

2) A campaign on social media about our corporate philanthropy

3) Success stories or beneficiaries messages will be communicated on mass media platforms.

4) Print and electronic media will be given news coverage about this.

5) Our Public relations department will work for it. A press release will be useful while organizing a big event in terms of CSR policy interventions.

CSR creates a positive influence on society and ultimately business earns huge reputation and profits too. People give respect to executives, leadership, and employees in the community. In the race of competition, it assists in making a great image of the corporation.

• I will make sure that the organization must ensure compliance with all the national and international law systems. An organization needs to ensure that it works towards increasing employee loyalty. The employees must be treated fairly and generously. They will be provided with adequate training and must be given equal opportunities to grow in the organization.
• Another way of demonstrating corporate social responsibility is to ensure the brand reputation is well maintained - For the same, the organization must maintain environmental consciousness and leave a green footprint for society.
• The organization will focus on reducing waste, recycling, minimizing electricity usage, reducing food miles, supporting initiatives that lead to environmental conservation.
• By contributing and supporting social concerns/causes like poverty, education, SDGs, AIDS, natural disasters etc. our firm can demonstrate its intent towards CSR.

A business needs to plan social change as an opportunity rather than a crisis management strategy.

To assess whether if they share the same vision will be possible through:

• bringing team members in the process of executing them & planning the policies together. Their active participation will be a good factor to assess the same.
• The top leaders & managers should communicate and cascade the CSR vision to others & take their feedback and ideas.
• The proactiveness in the feedback & ideas will define the intent for CSR.

Here is how it will be communicated to external stakeholders & its importance:

• Environmentally beneficial practices & a focus on accessible and local employment can help a business earn public trust and increase credibility.
• Plan for broader stakeholders - The business needs to ensure it meets quality standards, has a modern and effective customer feedback mechanism, grievance redressal, adherence to various laws should be given top priority.