question archive In August 2010, Samsung announced a "Free the TV" apps contest, where it offered prizes between $1,000 and $200,000 each, plus a 3DTV, Blu-ray player and starter kit for each of the 14 winners in the contest
In August 2010, Samsung announced a "Free the TV" apps contest, where it offered prizes between $1,000 and $200,000 each, plus a 3DTV, Blu-ray player and starter kit for each of the 14 winners in the contest
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In August 2010, Samsung announced a "Free the TV" apps contest, where it offered prizes between $1,000 and $200,000 each, plus a 3DTV, Blu-ray player and starter kit for each of the 14 winners in the contest. The goal of the contest was to attract independent developers for Samsung's HDTV-based App Store. Even though Samsung is one of the leading manufacturers of HDTVs and makes a lot of money in selling this high growth item, why did it choose to make this substantial investment in offering prizes to developers?
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