question archive There are three (3) parts to this question of the week
There are three (3) parts to this question of the week
Subject:MarketingPrice: Bought3
There are three (3) parts to this question of the week. Please answer all of them.
Read the posted article on Goya Beans.
The article can be found here: https://www.nbcnews.com/business/consumer/after-trump-doubled-down-goya-has-it-helped-boost-or-n1234743
1)What are three positive and three negative associations/schemas of Goya Beans? (Point form is acceptable)
2)If you were the brand manager for Goya Beans, what brand development strategy would you recommend to grow the brand given Goya's schemas? Provide reasons for your response.
3) What PLC stage do you think Goya beans are in? (This can be your best educated guess). What can management decide to make at this stage? What do you recommend?
(Use APA to cite the posted Goya article)
