Company: Apple

 

Provide an overview of the company addressing the following in detail: 

 

1)Describe the company, including business sector, products sold, competitors, and the geographic area where business is conducted.

2)Discuss cyclicality associated with the company's product sales and any other information relevant to the particular business or its industry. Include any other items relevant to this business or its industry. Assume the reader knows little about the company.

3)Synthesize the information from each of the press releases or articles collected by the group members and explain why this information is significant in comparing the company's current market share to that of its competitors.

4)Compare the company's advantage and products to relevant industry competitors. Include justification of your competitor selection

Answer 1) Apple Inc is one of the 5 largest companies of America. All the required details are explained.

Answer 2) Business cyclicality comprising the product life cycle of a product is important for the company.

Answer 3) Comparing the share price with competitor's share price is very crucial because of many reasons as explained.

Answer 4) Apple Inc is the early innovator among all of its competitors. Apple is known for its innovation before everyone else and the highest brand image it has is its biggest advantage among all of its products.

Step-by-step explanation

Answer 1) Apple was established in April 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak to build and distribute Wozniak's Apple I desktop computer, but within 12 days Wayne sold his share to Jobs and Wozniak. It was founded in January 1977 as Apple Computer, Inc., and revenues of its machines, including the Apple II, grew exponentially.

The iPhone mobile, iPad tablet, Mac personal computer, iPod portable video player, Apple Watch wearable device, Apple TV digital entertainment player, AirPods wireless earbuds, AirPods Max headphones, and the HomePod smart speakers line are among the hardware devices. Apple's applications includes the operating systems of iOS, iPadOS, macOS, watchOS, and tvOS, the video player of iTunes.

The competitors includes various companies from different sector specializations such as, Dell and Lenovo for the product laptop, Samsung in mobile sector, Microsoft in operating software and many more.

The company has its headquarters situated in the middle of Silicon Valley, at 1-6 Infinite Loop, Cupertino, California. Apart from this has its campus in many other areas of the world  through manufacturing units, Retail and wholesale stores, main working campuses, IT sittings. Some of the countries are as Americas, China, Europe, and Japan.

Answer 2) 

Four separate periods form the economic cycle. Productivity increases during the expansionary period, unemployment shrinks and stock prices begin to increase. Since more people are working and their savings portfolios are increasing during this period, they have more surplus revenue and are less reticent to spend it. The climax continues the expansionary mechanism. The economy, at this point, The economy has hit the end of growth and soon its contractionary process starts.
During recession, disposable income decreases, as more persons are unemployed and productivity is lower. During the contractionary process, recessions exist, but not all times of deflation end in recessions. That is why this is important.

Answer 3) The most measure of success companies that can be used to determine the success of any new revenue-generating effort, such as ad strategies, promotional projects, or CRM services, are market share.

The explanation for this is simple: market share tells you how you fare according to your rivals, helps you to measure the effect on business success of your tactics and operational implementation and raise questions about your results that were previously unclear to ask.

Answer 4) 

Competitive Advantage for Product-PC : Apple's goal since its inception is to introduce to the consumer the difference in interface sophistication as an easy-to-use device. Horizontal and vertical integration was also practiced by Apple because of an integrated method. It relied only on the fact that its own advertised designs have declined to license its hardware to third parties. Apple targeted low-cost machines while Sculley was the CEO from 1985 to 1993. Mac invention boasted revenue from Apple. And Apple was allowed by Mac customers to market its goods at a premium price. Splinder developed the plan to extend Apple to the foreign market between 1993-1996, but it did not support Apple in the long run.

Competitive Advantage for Product-MP3 players : The Ipod put Apple on the road to fast growth. The portable digital media players based on the Mp3 format were initially iPods. It has a very nice architecture, a wide storage space and an easy gui for the user. Early MP3 players stored only hourly audio, and up to 1000 tracks can be stored. But with the passing of time, one after another, Apple introduced a modern and creative version. Apple has more than 70 per cent of the MP3 market in 2010.

Competitive Advantage for Product- Smart Phones :A new phone class was developed for the Apple iPhone. Apple developed the market, and Apple is being chased by other smart device manufacturers. Google's Android, Nokia and Blackberry are Apple's biggest rivals. The best services are offered by Apple on iPhones .