Qustion 1

Which of the following is used in proactive media relations?

Group of answer choices

 

press release

media advisory

media pitch

all of the above

 

 

Question 2

Which type of news outlet typically has a lead time of 6 months or more?

Group of answer choices

 

 

newspaper

consumer magazine

local news

blog

 

 

Question 3

After listening to Matt Shipman's interview, what are three takeaways you think are most valuable for future science PR practitioners?

 

 

Question 4

In the Chemistry World article, Heather Buschman recommends doing what in order to make sure you aren't using jargon in your interviews?

Group of answer choices

 

Practice with colleagues in your field

Pretend you're teaching a class

Practice with family members

Pretend you are talking to a child

 

Question 5

Which of the following should you NOT do when working with a journalist?

Group of answer choices

 

Ask to read the article before they publish it

Be honest

Convey key messages in a way that can be quoted

Understand their lead times

 

 

Question 6

This is a document sent to journalists to give them all necessary information about an upcoming event.

Group of answer choices

 

Press release

Media advisory

Media pitch

News conference

 

 

Question 7

Why is it a bad idea to solely rely on counting or analyzing media coverage for your evaluation?

 

Question 8

An ASU researcher does some really cool research on the Sonoran Desert ecosystem so the ASU press office decides to pitch the story to the Raleigh News & Observer. The journalist says they are not interested in covering the story. What news value did the press office overlook?

1. Which of the following is used in proactive media relations?

press release

media advisory

media pitch

all of the above

2. Which type of news outlet typically has a lead time of 6 months or more?

newspaper

consumer magazine

local news

blog

3. After listening to Matt Shipman's interview, what are three takeaways you think are most valuable for future science PR practitioners?

The three most important conclusions reached in the interview are:

1- Be willing to accept that you will not always know the topic that is being discussed, therefore, it is necessary to ask for an explanation in order to understand it. Smiling and nodding to continue is not an option because it can create discomfort between you and the viewer.

2- Regardless of your line of work, look for opportunities to practice what you really want to do well. Learn to communicate effectively, whether it's through public relations in the places you frequent or writing for the school newspaper. Get your ideas down on paper, edit videos, practice to get your ideas across effectively.

3- Always be honest with everyone you deal with, your honesty is what will forge a reputation that other professionals can trust, especially if they are reporters. Know who you are dealing with, offer additional sources of information should they request it because it can make a big difference when the reporter pursues the story.

4. In the Chemistry World article, Heather Buschman recommends doing what in order to make sure you aren't using jargon in your interviews?

Practice with colleagues in your field

Pretend you're teaching a class

Practice with family members

Pretend you are talking to a child

Step-by-step explanation

5. Which of the following should you NOT do when working with a journalist?

Ask to read the article before they publish it

Be honest

Convey key messages in a way that can be quoted

Understand their lead times

6. This is a document sent to journalists to give them all necessary information about an upcoming event.

Press release

Media advisory

Media pitch

News conference

7. Why is it a bad idea to solely rely on counting or analyzing media coverage for your evaluation?

I don't understand this question very well.  But I think that the correct answer should be that there would not be a complete evaluation if only these two indicators were taken.

The process of analyzing or evaluating media coverage should answer the following questions: who says which, where, when and how were the organization, themes and partners represented? From there, a three-stage process is carried out:

1.Set goals
2. Periodically collect articles presented in the written press, TV and radio and create a press dossier
3. Analyze this material based on the visibility, image, current trends and links of the communication activity initiated.

All of this brings the advantages of determining the degree to which the objectives set in the communication plan and communication activities have been met, giving an overview of the trends related to media coverage, in terms of quantity (presence) and quality (image) and finally evaluate the impact of the press releases or communication activities of your organization or local partners.

8. An ASU researcher does some really cool research on the Sonoran Desert ecosystem so the ASU press office decides to pitch the story to the Raleigh News & Observer. The journalist says they are not interested in covering the story. What news value did the press office overlook?

Timeliness

Proximity

Human Interest

Prominence