question archive Qustion 1 Which of the following is used in proactive media relations? Group of answer choices press release media advisory media pitch all of the above Question 2 Which type of news outlet typically has a lead time of 6 months or more? Group of answer choices newspaper consumer magazine local news blog Question 3 After listening to Matt Shipman's interview, what are three takeaways you think are most valuable for future science PR practitioners? Question 4 In the Chemistry World article, Heather Buschman recommends doing what in order to make sure you aren't using jargon in your interviews? Group of answer choices Practice with colleagues in your field Pretend you're teaching a class Practice with family members Pretend you are talking to a child Question 5 Which of the following should you NOT do when working with a journalist? Group of answer choices Ask to read the article before they publish it Be honest Convey key messages in a way that can be quoted Understand their lead times Question 6 This is a document sent to journalists to give them all necessary information about an upcoming event
Qustion 1 Which of the following is used in proactive media relations? Group of answer choices press release media advisory media pitch all of the above Question 2 Which type of news outlet typically has a lead time of 6 months or more? Group of answer choices newspaper consumer magazine local news blog Question 3 After listening to Matt Shipman's interview, what are three takeaways you think are most valuable for future science PR practitioners? Question 4 In the Chemistry World article, Heather Buschman recommends doing what in order to make sure you aren't using jargon in your interviews? Group of answer choices Practice with colleagues in your field Pretend you're teaching a class Practice with family members Pretend you are talking to a child Question 5 Which of the following should you NOT do when working with a journalist? Group of answer choices Ask to read the article before they publish it Be honest Convey key messages in a way that can be quoted Understand their lead times Question 6 This is a document sent to journalists to give them all necessary information about an upcoming event
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Qustion 1
Which of the following is used in proactive media relations?
Group of answer choices
press release
media advisory
media pitch
all of the above
Question 2
Which type of news outlet typically has a lead time of 6 months or more?
Group of answer choices
newspaper
consumer magazine
local news
blog
Question 3
After listening to Matt Shipman's interview, what are three takeaways you think are most valuable for future science PR practitioners?
Question 4
In the Chemistry World article, Heather Buschman recommends doing what in order to make sure you aren't using jargon in your interviews?
Group of answer choices
Practice with colleagues in your field
Pretend you're teaching a class
Practice with family members
Pretend you are talking to a child
Question 5
Which of the following should you NOT do when working with a journalist?
Group of answer choices
Ask to read the article before they publish it
Be honest
Convey key messages in a way that can be quoted
Understand their lead times
Question 6
This is a document sent to journalists to give them all necessary information about an upcoming event.
Group of answer choices
Press release
Media advisory
Media pitch
News conference
Question 7
Why is it a bad idea to solely rely on counting or analyzing media coverage for your evaluation?
Question 8
An ASU researcher does some really cool research on the Sonoran Desert ecosystem so the ASU press office decides to pitch the story to the Raleigh News & Observer. The journalist says they are not interested in covering the story. What news value did the press office overlook?
Option 1
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