question archive 21) Which one of the examples below best characterizes a modified rebuy? A) purchasing paper clips for the office B) purchasing airline tickets under a new fare schedule C) purchasing the first local intranet for a small business D) purchasing toner for the office 22) Which of the following is an example of a new task purchase? A) purchasing paper clips for the office B) upgrading the local intranet with new technologies C) purchasing a corporate jet aircraft D) purchasing printer and toner for the office 23) In ________ cases, the current supplier is in an advantageous position because the buying process is likely to be automatic
Subject:MarketingPrice: Bought3
21) Which one of the examples below best characterizes a modified rebuy?
A) purchasing paper clips for the office
B) purchasing airline tickets under a new fare schedule
C) purchasing the first local intranet for a small business
D) purchasing toner for the office
22) Which of the following is an example of a new task purchase?
A) purchasing paper clips for the office
B) upgrading the local intranet with new technologies
C) purchasing a corporate jet aircraft
D) purchasing printer and toner for the office
23) In ________ cases, the current supplier is in an advantageous position because the buying process is likely to be automatic.
A) straight rebuy
B) modified rebuy
C) new-task purchase
D) repetition purchase
24) In which purchasing decision should the supplier focus on maintaining a good relationship with the customer and focus on timely deliveries at the expected quality level?
A) straight rebuys
B) modified rebuys
C) new-task purchase
D) repetition purchase
25) Identify the correct statement about a straight rebuy.
A) It is a very complex process.
B) A long time frame is required for this process.
C) The current supplier is in an advantageous position in a straight rebuy.
D) It takes place while purchasing expensive and seldom-purchased products.
26) The first buyers of an innovation in industrial marketing situations are known as:
A) early adopters.
B) lead users.
C) early majority.
D) late majority.
27) In industrial marketing situations, ________ are often used as beta test sites, where new products are tested and debugged.
A) innovators
B) early majority
C) late majority
D) laggards
28) With reference to the chasm model, the term visionaries refers to:
A) innovators.
B) early majority.
C) early adopters.
D) late majority.
29) Chasm refers to the large gap between:
A) the late majority and the laggards.
B) the early majority and the late majority.
C) the innovators and the early adopters.
D) the early adopters and the early majority.
30) With reference to the chasm model, early majority are referred to as:
A) pragmatists.
B) visionaries.
C) technologists.
D) conservatives.