Art Friedman started his business in 1970 as Friedmans Appliance, selling all types of major appliances. In 1976, Friedman changed the company name to Friedmans Microwave Ovens to match his new strategy of focusing only on microwave ovens, which was the new thing back then. His goal was to be the absolute best place to buy a microwave oven and its accessories. Friedmans sold more than two million microwaves. His third strategic move was to franchise his microwave business, using Art Friedman s motivational technique of making everyone a boss. Friedmans also went online. For more than 35 years, Friedman has been accomplishing its goal by providing superior service, good prices, and unconditional satisfaction guarantees. The company name changed back to Friedmans Appliances. Today it is still a family-owned and -operated appliance dealer with a new strategy specializing in built-in appliances and kitchen remodeling. Friedmans Appliance combines the best of online convenience with traditional face-to-face customer service in a 24,000-square-foot showroom, which is located in Pleasant Hill, California. It features fully functioning appliance vignettes that allow a unique opportunity to experience firsthand many of the amazing products it offers. Pay a visit to the showroom, or call its friendly and professional staff at 925-808-2950. It s a great way to discover why Friedmans Appliance genuinely is your one true appliance authority in Northern California.103 Today, Art Frie

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