Below is an unforeseen scenario

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Below is an unforeseen scenario. It is essential that you take this into account when developing your strategic marketing plan.

Scenario Post-carbon economy Due to pressure exerted by consumers for a post-carbon economy, a global climate emergency coalition has been formed which states, backed by legislation, that all organisations must become carbon neutral by 2050. This means every organisation must put into a place a strategy to remove as much carbon dioxide from the atmosphere as they put into it. The overall goal of carbon neutrality is a zero-carbon footprint. This can be achieved by balancing carbon emissions with carbon offsetting or eliminating carbon emissions entirely. The global coalition is expecting the latter