What realistic solutions can FreshDirect implement to withstand the competition it faces from both traditional grocery stores (including Whole Foods and Trader Joe’s) and other online grocery stores? How do these solutions fit into the current actions of the company?

Answer:

FreshDirect comprehends that their plan of action and working model work best in a thickly populated territory. Accordingly, the Company has been reluctant to grow outside of the New York City metro territory in light of the low boundaries to section displayed in different regions. In any case, as of late, FreshDirect has seen a few new contenders enter the NYC market with differing techniques. While the Company's plan of action and brand value give its principle upper hands, FreshDirect's working model additionally serves to shield the Company from contenders.

The working model's most clear upper hand is its deliberately found and all around situated appropriation community. As the Company works in a thickly populated region, discovering adequate room that passes the different drafting necessities would be a huge test for some likely contenders.

While a couple of FreshDirect's rivals (Instacart, Google Express, and so forth) have executed working models that nullify the requirement for a dissemination place, one reason FreshDirect has kept up its client base is a direct result of the great quality contribution it gives because of its compacted production network