For this assignment, you will investigate a social media public relations (PR) campaign by an organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be national or local to your area.

In this assignment, you will need to include the following components:

• Provide information about the social media platform.
• Provide information about the organization and its campaign.
• Discuss the campaign based on the information discussed in the Unit V Lesson. (Is it effective? What, if anything, can the organization do to improve PR through social media?)

You will need to reference at least two academic sources. Web pages provided by a company or organization (e.g., an “About Us” page) will be accepted for this assignment as a valid, academic source.

Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.

Answer:

Introduction

Selected company is Starbucks. While we talk about social media platform, and then we can say that a social platform is an internet based technology that empowers the improvement, use, and administration of social media solution as well as services. In this essay we will discuss about social media platform, will provide Starbucks campaign information as well as we discuss about campaign based on the information discussed in the Unit 5 Lesson (Jiménez, 2016).

Information about the Social Media Platform

While we talk about information about the social media platform, then we can say that it gives the capacity to make online networking sites and services with finish web-based social media network (meyerfoundation). We have various types of social media platforms some of them are listed below:

• Facebook
• LinkedIn
• Google+
• Video Sharing
• YouTube, Vimeo
• Live-Streaming
• Periscope
• Blab
• Microblogging
• Twitter
• Tumblr
• WordPress
• Instagram
• Blogging
• Flickr
• LiveJournal
• Reddit
• Blogger (Huff, 2014).

Information about the Organization and Its Campaign

Selected company is Starbucks. Starbucks Company, all together with its subsidiaries, workings as advertiser, roaster as well as retailer of claim to fame coffee just about the world. The association works in 4 segments: “Americas; China/Asia Pacific; Europe, Middle East, and Africa; and Channel Development”. Its supplies recommend “coffee and tea refreshments”, bundle cooked whole bean and position coffee, serve as well as set to-drink coffee and tea things, squeezes, and drinkable water. It has a variety of crisp nourishment and nibble contributions; and different sustenance products, for example, baked goods, breakfast sandwich, along with lunch things, and also drink creation things and frill.

The association additionally licenses its trademark during certified stores, and basic require and national foodservice financial statement (starbucks). Starbucks uses social media platform as their best platform to talk with customers. Starbucks uses all web-based social media platforms to connect and stay connected with their faithful followers as well as fans. Starbucks uses so many social networks like Facebook, Instagram, Twitter, and Pinterest, etc. Starbucks has 2.98 million Instagram fans, 60K Pinterest followers, 2.86 million Google+ followers, 37.32 million Facebook likes, 32K YouTube subscribers, 1, 6.56 million Twitter followers. Starbucks campaign is effective because they highly target the audience. Such as Starbucks Blonde Roast, Pumpkin Latte, Tweet-a-coffee, Behind the Scenes campaign gives effective results, that helpful for gain more profit ratios (Huff, 2014).

Campaign Based On the Information Discussed In the Unit 5 Lesson

While we talk about information about the campaign based on the information discussed in the Unit 5 Lesson, then we can say that unit shows various companies effective campaign information. Such as it provides information about the effect of internet marketing on customers’ decision to purchase in Amico Industrial Group case study, KitchenAid and Twitter campaign effective information. This unit also provides excellent campaign information about Dove Company. So we can say that yes, this unit campaigns effectively. I think the organization should improve the PR through social media, because advertising is “paid media”, "public relations" is “earned media”. This implies you convince editors or reporters to write a positive story about company customer, company applicant, issue or brand. It shows up in the publication area of the magazine, television station or website, news paper instead of the "paid media" segment where publicize communication show up (Wynne, 2014 ).

Conclusion

As a conclusion of this essay, we can say that it provides significant information about the Starbucks social media platform uses. It reflects social media platform information; provide   Starbucks uses social media platform ratings. It also shows information about the campaign based on the information discussed in the Unit 5 Lesson (Jiménez, 2016).

References

Huff, T. (2014, August 23). How Starbucks Crushes It on Social Media.

Jiménez, A. V. (2016). The Role of Social Media Platforms for Raising Awareness and Empowering Youth to Mobilize Climate Action.

meyerfoundation. (n.d.). Social Media Platform Comparison. starbucks. (n.d.). Company Information.

Wynne, R. ( 2014 , JUL 8). The Real Difference Between PR And Advertising. Retrieved from forbes