The type of decision making a consumer uses for a product does not necessarily remain constant. Why? Support your answer with an example from your own experience.

Answer:

Occasionally customers will have to go from routine decision making to limited decision making when their normal brand is sold out, or if they experience negative results with their current brand and see nothing done to correct the situation. The consumer then must evaluate which other product to buy. This can also work in reverse when buying a new product customers use limited decision making, eventually a specific product becomes part of the routine shopping.