an advertisement that you think is effective for the audience it specifically targets. Attach a link to the advertisement or an image if it is a print advertisement. Who is the audience? Analyze how the ad appeals to ethos, pathos, and logos. Describe the visual and verbal appeals to style. What cultural elements influenced the design of the advertisement?

Here is a video ad of Apple titled "Creativity Goes On":

https://www.youtube.com/watch?v=Kl1NW7h7lrY

It is mainly about how people are coping with the situation the pandemic has brought. The target audience are individuals and families that rely on technology and connectivity to get through these anxious times. As the tagline goes, Life, like creativity goes on.

While logos is limited in this ad, there is an evident use for the remaining two, especially pathos. The appearance and statements of Oprah can be considered ethos for she is one of the most influential people in multiple industries especially in the field of entertainment. Pathos is the dominant appeal used in this ad, as it did not fail to inspire, motivate and cheer the audience up since general anxiety is prevalent these days.

Visually, the ad is pleasing as it displays colors and images that aids in appealing to the audience. The use of humble fonts and putting a hint of coziness in the scenes are what made it effective. The sounds and voice overs incorporated also perfectly complements it's entirety.

Also, you can see a lot cultural elements embedded in some scenes of the said ad. Colors that represent diversity. Models from different origins embodies diversity and family ties. Art and different facets of humanities are also part of the theme.