question archive Although the use of big data offers many advantages in the health care field, it also poses many concerns with regard to privacy and compliance with the Health Insurance Portability and Accountability Act (HIPPA)

Although the use of big data offers many advantages in the health care field, it also poses many concerns with regard to privacy and compliance with the Health Insurance Portability and Accountability Act (HIPPA)

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Although the use of big data offers many advantages in the health care field, it also poses many concerns with regard to privacy and compliance with the Health Insurance Portability and Accountability Act (HIPPA). 

Discuss concerns about big data analytics with regard to privacy and HIPPA compliance

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  • Noncompliance penalties

Compliance is not a theoretical concern. The HHS Office for Civil Rights is aggressively pursuing companies that knowingly or accidentally breach the confidentiality requirements. In April 2017, HHS announced a $2.5 million settlement with a wireless health services provider for potential noncompliance with the HIPAA privacy and security rules.

 

  • Use of big data

Used properly, big data analytics allow insurers, pharmacy benefit managers (PBMs) and accountable care organizations to leverage the myriad data sets at their disposal to improve patient care and lower health care costs. By analyzing their existing data regarding eligibility, claims, formulary, and patient-provided data, these organizations can use mobile technology to offer personalized messaging to encourage positive behavior change and efficient use of existing benefits.