RES 351 Week 3 Discussion 1 Review the Starbucks, Bank One, and Visa Launch the Starbucks Card Duetto Visa Case Study given under your week 3 materials page link. Select Part A, and only one of the other two Parts given below and submit your responses to this thread. In your response, refer to your course text readings for week 3, to support your analysis. Part A: What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. Part B: Build the management-research question hierarchy for this project. Part C: What measurement questions would you use to assess the effectiveness of the Starbucks Duetto Visa in a future customer survey.

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