Raising Cane’s is a fast-food chicken finger establishment based in Baton Rouge, Louisiana. Cane’s restaurants are popular throughout the Gulf South. Cane’s recently has been approached by people interested in opening Cane’s restaurants in other countries. The best contact is an Australian. However, Cane’s has also been approached about outlets in Montreal, Quebec, and in Monterrey, Mexico. Cane’s prepares high-quality fried chicken fingers and has a limited menu consisting of fingers, fries, slaw, and lemonade (http://www.raisingcanes.com).

1. Write a decision statement for Raising Cane’s.

2. Write corresponding research objectives and research questions.

3. What role would a proposal play in assisting this research effort and in assisting Cane’s in improving their business situation?

Answer:

1. A decision statement for Raising Cane’s is that they can plan to open a new restaurant in the other countries, as a start for international business. The location they can select based on their research on the demand, consumer interest, cane’s comfort level, awareness of the target nation, budget availability, availability of resources etc. From the given options of Australia, Montreal, Quebec, Monterrey, Mexico etc. If distance is not a problem, then Australia is the preferred location for them.

2. The research objective for the raising cane restaurant business is as below

   • Research Objective:- Identify the people’s interest and demand in Raising cane’s food products in the target location.

   • Research Questions are as below :

     1. How you like the taste of raising cane’s product ?

     2. How often you want to taste the food of raising cane ?

     3. Which is the best preferred food product of Raising Cane ?

     4. What problem you see in the quality of Raising Cane’s food product ?

     5. How you see the pricing of the food products of Raising Cane ?

     6. What changes do you expects in the food products of Raising Cane?

3. The role a proposal would play in assisting this research effort and in assisting Cane’s in improving their business situation as below

   • The role of proposal would help in finding the suitable research team who can execute the research for the Raising Cane.

   • The role of proposal will help in adequate analysis and recommendation for the Raising cane business in the new location.

   • The role of proposal will help in the basic awareness of the target region and make them available with basic regional awareness for the Raising cane team.

   • The role of proposal will be to act as a facilitator for the Raising Cane business.