Using the article from this week's reading by Nowak, Shen, and Schwartz (2017), about campaigns and adult vaccination, relate two of the five segments of population that such campaigns might consider target markets in their efforts.

For each selected population segment, discuss why that segment is important when conducting research for development of vaccination efforts in population health. Use 3-4 specific examples from the reading to support your discussion.

Post should be substantial

VACCINATION CAMPAIGNS

The two main segments of population that campaigns such as those from the article may consider target markets in their efforts would be the age and the gender of the population. The article is about changing perceptions concerning adult vaccinations. To change these perceptions, the development of vaccines has to be aimed at specific groups of people who are in great danger of contaminating diseases. In the case study, the gender which is most vulnerable is the female gender and the age groups at most risk are the young adults and the elderly (Nowak, et al., 2017).

Step-by-step explanation

From the study, it is important to consider the young adults when conducting research for development of vaccination efforts in population health for several reasons. One of the reasons is that the young adults have a developing immune system and therefore the vaccine would help to boost their immunity, another reason is that it will be easy to monitor how the vaccine functions as the adult continues to mature with age. When it comes to the elderly, it is important to consider them so as to know what the effect of the vaccines is to people with very weak immune systems and no longer developing. The behavior change of the vaccine can easily be monitored with the young adults since they are still developing and their immune systems are still fragile and can adapt to vaccines better than the older adults (Flanagan, et al., 2017).

The other segment of population to consider is gender where females are considered the most fragile gender when it comes to getting infections. One reason to consider this population segment is because the females are many in number compared to the men and therefore the research would make more impact with them. Another reason to consider the segment is because biologically the female body is designed to be receptive to many different situations and is therefore at a high risk of contracting infections. Finally, the females have different stages in life which should be put into consideration when it comes to vaccines like expectant mothers. It is for these reasons that the two population segments should be considered when conducting research for vaccine development (Nan, 2012).

REFERENCES

Flanagan, K. L., Fink, A. L., Plebanski, M., & Klein, S. L. (2017). Sex and gender differences in the outcomes of vaccination over the life course. Annual review of cell and developmental biology, 33, 577-599.

Nan, X. (2012). Communicating to young adults about HPV vaccination: Consideration of message framing, motivation, and gender. Health Communication, 27(1), 10-18.

Nowak, G. J., Shen, A. K., & Schwartz, J. L. (2017). Using campaigns to improve perceptions of the value of adult vaccination in the United States: Health communication considerations and insights. Vaccine, 35(42), 5543-5550.