question archive Read the case “USA Today: Innovation and Evolution in a Troubled Industry” in your textbook
Subject:ManagementPrice: Bought3
Read the case “USA Today: Innovation and Evolution in a Troubled Industry” in your textbook. This case study looks at the reality facing publishers today and the emergence of the e-environment coupled with the decline in reading, as found by the National Literacy Trust (Clark and Douglas, 2011). Newspapers and news journals today need to adapt to be valued and to be seen as benefitting the consumer.
As a marketer, you could well find yourself in the middle of a changing industry. As a citizen of the nation and the world, the consumers' failure to read and remain current with the many aspects of world events will impact your future.
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