Why is relationship or personal selling the best way to promote in business marketing?

Answer:

With the growth of the internet it has become increasingly easier to compare your current services or suppliers to their competitors. You can look at multiple company webpages and compare prices as well as follow up services. This has made retaining current customers more important than drawing in new ones. The relationship that sellers have with their consumers in the business to business world is how they can ensure retention of their clients.