A product developer wanted to know the preferred advertising strategy for a new toothpaste, and if it differs among three target demographic groups: 12-24, 25-40, and 40-60 year olds. There were two versions of advertisements for the toothpaste. Each person indicated their favorite version of the advertisement, as indicated in the table below. Did the preferred advertisement version differ by age group? (Note –conclusions may not be a good reflection of the data due to the small sample size – this example is purely for educational purposes)
|
Advertisement version |
TOTALS |
|||
|
A |
B |
|||
|
Age group |
Young |
3 |
7 |
10 |
|
Mid |
4 |
6 |
10 |
|
|
Older |
6 |
4 |
10 |
|
|
TOTALS |
30 |
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- Paste appropriate SPSS output.
- Write an APA-style Results section based on your analysis. All homework “Results sections” should follow the examples provided in the presentations and textbooks. They should include the statistical statement within a complete sentence that mentions the type of test conducted, whether the test was significant, and if relevant, effect size and/or post hoc analyses. Don’t forget to include a decision about the null hypothesis.
