question archive Business Ethics “A Stakeholder & Issues Management Approach” Joseph W Weiss Case 15 Facebook’s Beacon: Marketer’s Treasure or User’s Nightmare? Question Why do social networking Web sites appeal to so many people? What are people gaining and sacrificing by using social networking Web sites? In your view, how, if at all, can the battle between Facebook advertisers and Facebook users be resolved?

Business Ethics “A Stakeholder & Issues Management Approach” Joseph W Weiss Case 15 Facebook’s Beacon: Marketer’s Treasure or User’s Nightmare? Question Why do social networking Web sites appeal to so many people? What are people gaining and sacrificing by using social networking Web sites? In your view, how, if at all, can the battle between Facebook advertisers and Facebook users be resolved?

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Business Ethics “A Stakeholder & Issues Management Approach” Joseph W Weiss

Case 15

Facebook’s Beacon: Marketer’s Treasure or User’s Nightmare?

Question

Why do social networking Web sites appeal to so many people? What are people gaining and sacrificing by using social networking Web sites?

In your view, how, if at all, can the battle between Facebook advertisers and Facebook users be resolved?

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