question archive On the Direct Marketing worksheet, create appropriate range names for Design_ Fee (cell B8), Cost_ Per_ Ad (cell B9), Total_ Clicks (cell B10), Profit_ Per _Click (B11), and Gross_ Profit (cell B12)

On the Direct Marketing worksheet, create appropriate range names for Design_ Fee (cell B8), Cost_ Per_ Ad (cell B9), Total_ Clicks (cell B10), Profit_ Per _Click (B11), and Gross_ Profit (cell B12)

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On the Direct Marketing worksheet, create appropriate

range names for Design_ Fee (cell B8), Cost_ Per_ Ad (cell B9), Total_ Clicks (cell B10), Profit_ Per _Click (B11), and Gross_ Profit (cell B12). Edit the existing name range Design__Fee to Design_Fee2021 to reflect the current year. Use the newly created range names to

Use the newly created range names to create

formula to calculate Gross Profit (cell B12) and Net Profit (cell B13).

Create a

new worksheet labeled Range Names , paste the newly created range name information in cell A1, and resize the columns as needed for proper display. (On Mac, use the Insert menu to insert a new worksheet.) Use Goal Seek to determine the optimal click rate in order to earn a $5,000 net profit. Starting in cell E4. Complete the series of substitution values ranging from 2% to 6.5% at increments of .50% vertically down column E. Enter references to the Gross Profit, and Net Profit in the correct location for a one-variable data table. Complete the one-variable data table, and then format the results with Accounting Number Format with no decimal places. Apply custom number formats to display Gross Profit in cell F3 and Net Profit in cell G3. Copy the response rate substitution values from the one-variable data table, and then paste the values starting in cell I4. Type 10000 in cell J3. Complete the series of substitution values from 10000 to 40000 at 5000 increments. Enter the reference to net profit formula in the correct location for a two-variable data table. Complete the two-variable data table and format the results with Accounting Number Format with no decimal places. Apply a custom number format to make the formula reference appear as Net Profit . Make the Direct Marketing 2 worksheet active.

Create a

scenario named Best Case , using Number of Ads and Click Rate. Enter these values for the scenario: 40000 , and 6.5% .

Create a

second scenario named Worst Case , using the same changing cells. Enter these values for the scenario: 10000 , and 1% .

Create a

third scenario named Most Likely , using the same changing cells. Enter these values for the scenario: 10000 , and 6.83% . Generate a scenario summary report using Gross Profit and Net Income. Load the Solver add-in if it is not already loaded. Set the objective to calculate a net profit of $20,000 . Use Number of Ads and Click Rate ( B4:B5 ) as changing variable cells. Set a constraint to ensure Number of Ads purchased is less than or equal to 40,000 . Set constraints to ensure Click Rate is less than or equal to 7% . (Mac users should enter the value in decimal form. Example .07 ) Solve the problem. Generate the Answer Report.

Create a

footer on all worksheets with your name on the left side, the sheet name code in the center, and the file name code on the right side.

pur-new-sol

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