question archive CASE: The Harvard Graduate Student Housing Survey Questions: 1-Go through the survey questionnaire in Exhibit 1 as a respondent

CASE: The Harvard Graduate Student Housing Survey Questions: 1-Go through the survey questionnaire in Exhibit 1 as a respondent

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CASE: The Harvard Graduate Student Housing Survey

Questions:

1-Go through the survey questionnaire in Exhibit 1 as a respondent. Reflect on your experience: What are your feelings, thoughts (e.g., what images come to your mind?) and emotions as you go along? What makes you want to stop, what drives you to continue? What is easy to answer, what is difficult? What are the merits of this questionnaire? What are apparent shortcomings?

 

2-Reflect on your own experience with housing as a graduate student. Is there an important aspect of your experience that was not captured by the 2001 survey? Write a question (or a block of questions) that should be added to the survey to capture that aspect in manner that might impact decision making. Please specify the format of the answer to your question (e.g, an open-ended question or a five-point scale). Try to achieve professionalism in your wordings.

 

3-Much conscientious efforts were invested in the 2001 graduate housing survey. About $50,000 was spent on this piece of research. Do you believe the survey effort was worth $50,000? Why or why not.

 

 

4-What are the limits of survey research? If not a survey, what else would you recommend to understand the customer in a way that would inform long range planning in Allston (you might start by focusing on the three issues on p.10 of the case, and then think more broadly).

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