question archive Distinctions Between Internal and External Customers (1) Can you make an interesting distinction between ‘internal’ and ‘external’ customers? Do yo think that financial considerations (bottom line) do make impact on how the ‘relevancy’ of each customer group is determined? (2) The question is how customer perspective fits into the Balanced Scorecard In particular, how is finding and serving relevant customers could boost a financial bottom line? How could you define ‘relevancy’ in this context?
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Distinctions Between Internal and External Customers (1) Can you make an interesting distinction between
‘internal’ and ‘external’ customers? Do yo think that financial considerations
(bottom line) do make impact on how the ‘relevancy’ of each customer group is
determined?
(2) The question is how customer perspective fits into the
Balanced Scorecard In particular, how is finding and serving relevant
customers could boost a financial bottom line? How could you define ‘relevancy’
in this context?