If a person is looking for new mobile phone what criteria he should consider? In additions to these how shop keeper can add values using other dimensions of service quality.

QUESTION 1

Criteria one should consider

Screen Size

Screen size also determines the size of the smartphone. Screen sizes are categorized into three major sizes - small, medium, and large. Small screened phones are 5 inches or smaller

Build Quality

The build quality of the smartphone is very important. It will determine the durability and the probability of your smartphone lasting for years.

Display

There are different types of phone displays. So far, the best screen displays include Retina Display, LCD, OLED, AMOLED, and Super AMOLED.

Processor

The best processor provides the best phone experience. The processor is responsible for the responsiveness of your smartphone. The Snapdragon 835 processor is the leading processor among the Qualcomm CPUs.

Operating System

The Operating System/User Interface works along with the processor. The OS manages the apps and the programs in the smartphone while also determining how the whole interface will look like.

RAM

RAM also plays a vital role in the responsiveness of the smartphone. They are responsible for storing temporary data in use

QUESTION 2

1. Install sufficient Wi-Fi bandwidth for mobile shoppers.

Heavy mobile users will appreciate free Wi-Fi while in your store, to avoid racking up costs on their telecom's data plan. Make it easy for shoppers to check their email while they are checking out your store.

2. Use near field communication (NFC) or QR codes to give detailed information on specific products or to interact with "smart posters." Increasingly, smartphones are equipped to read NFC tags and give back detailed information or send the user to a specific website or video.

3. Develop a mobile app for the store's brand and make it known to in-store shoppers.

Many major retail chains have mobile apps for customers that give useful information and help as needed. This form of brand advocacy is on the rise.

4. Work with third-party suppliers to aggregate their mobile offerings and make them available through a single portal. Many individual product suppliers are developing their own apps, but it is inconvenient for a customer to find each one as they view products in a store. Stores that develop portals that allow easy access to information about each product they stock will be winners.

5. Match in-store prices with major online retailers.

While online retailers seem to have an advantage in terms of costs, in fact, it may be negligible.

For example, many online retailers add shipping costs to a purchase, which may make it as expensive or even more expensive than buying the product in a store.