question archive The similarities between these theories are as follows: (i) These theories are performed on a group of people by making segmentation
The similarities between these theories are as follows: (i) These theories are performed on a group of people by making segmentation
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The similarities between these theories are as follows:
(i) These theories are performed on a group of people by making segmentation. The segmentation may be geographical, regional, or demographic.
(ii) The main aim of these theories is to understand the needs and wants of an individual by understanding their behavior.
The differences between these theories are as follows:
(i) Theory of Reasoned Action is used to analyze the needs and wants of the people. On the other hand, The Social Influence Theory is used to understand their behavior and understand their action as well. On the other hand, Uses and Gratification Theory is used to understand the effect of media on people.
(ii) Theory of Reasoned Action predicts human behavior. On the other hand, The Social Influence Theory is used to understand the attitude or evaluation of a person towards a thing or a person. On the other hand, Uses and Gratification Theory is used by the people to understand their several needs.
Theory of Reasoned Action (under Personal Behavior Theory): It describes that the behavior of an individual is always determined with their intention to perform and fulfill their needs.
Social Influence Theory (under Social Behavior Theory): This theory describes that individual action or behavior towards the other person thing or idea. It shows how the customer gets influenced in its process when they are fulfilling their needs and wants.
Uses and Gratification Theory (under Mass Communication Theory): This theory describes the media's effects on individuals. This also further discusses how individuals use media for their own purposes, and whether their needs are being fulfilled.
The similarities between these theories are as follow:
(i) Theory of Reasoned Action is used in social media research as it helps the company to identify the behavior of the individual and create content for them accordingly. Social Influence Theory helps the companies to understand the needs and wants to conduct more social media research on them and understand it. Uses and Gratification Theory describes the media's effects on individuals, how they reach whether they liked or whether their needs were fulfilled. So, it can be concluded that all these three theories are used in social media research in one way or the other.
(ii) These theories are performed on a group of people by making segmentation. The segmentation may be geographical, regional, or demographic.
(iii) The main aim of these theories is to understand the needs and wants of an individual by understanding their behavior.
The differences between these theories are as follow:
(i) Theory of Reasoned Action is used to analyze the needs and wants of the people. On the other hand, The Social Influence Theory is used to understand their behavior and understand their action as well. On the other hand, Uses and Gratification Theory is used to understand the effect of media on people.
(ii) Theory of Reasoned Action predicts human behavior. On the other hand, The Social Influence Theory is used to understand the attitude or evaluation of a person towards a thing or a person. On the other hand, Uses and Gratification Theory is used by the people to understand their several needs.
