question archive An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads
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An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below.
|
Medium |
Cost Per Ad |
# Reached |
Exposure Quality |
|
TV |
500 |
10000 |
30 |
|
Radio |
200 |
3000 |
40 |
|
Newspaper |
400 |
5000 |
25 |
If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the model that will maximize the number reached and achieve an exposure quality if at least 1000.
