Give one example where consumer information is collected for marketing databases, but consumers receive some form of payment for the information. Give one example where personal information is collected for marketing databases, but most people (whose information is collected) are not aware of it.

1. Give one example where consumer information is collected for marketing databases, but consumers receive some form of payment for the information

Answer:

There can be many cases in which consumer information is collected for marketing databases and in return, consumers receive some payment or gift or voucher or any other benefit.

One of the basic example is when a user registers on e-commerce website, all the information (Name, address, phone, preferences, choices, etc.) is provided by the customer. In return many websites provide a free gift/ voucher/ discount on first order of the customer.

Another example can be: On registering on some of the e-commerce websites, consumers are provided an opportunity to refer and win. i.e. on referring friends and relatives to that e-commerce website, consumers are provided with referral points/ vouchers.

2. Give one example where personal information is collected for marketing databases, but most people (whose information is collected) are not aware of it.

Answer:

One of the example is - when a person downloads an application in his/her mobile phone, it asks user that some personal information can be collected from the mobile device. Until and unless, the person accepts those T&Cs, application can not be downloaded. By accepting those T&Cs, all the personal information is collected for marketing databases, but most people (whose information is collected) are not aware of it.