Mr
Subject:CommunicationsPrice:2.89 Bought3
Mr. Murphy has worked in the administration at PVHS for 20 years and sent both of his children to the school. He often says he'' bleeds black and white'' (the school colors). Many parents trust him and appreciated that stayed out the Facebook fray, did not comment on the recent conflict, and convened the town hall instead. After knowing this, Mr. Murphy has what kind of credibility before he makes his speech?
Derived
terminal
vicarious
initial
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Initial because it is reputation-based. The parents knew Mr. Murphy beforehand.
3 types of credibility:
Initial - based on reputation/credentials of speaker
Derived - based on delivery/content of speech and professionalism of speaker during the speech
Terminal - based on the last impression of the audience towards the speaker after the speech
