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CASE STUDY

Nissan Company

Nissan Motor Company, Ltd, shortened to Nissan, is a Japanese multinational automaker. Headquartered in Japan, founded in 1932. It formerly marketed vehicles under the "Datsun" brand name and is one of the largest car manufacturers -revenue appx $90 billion USD (2007) and Employees 190,000 (2008). Nissan continues its quest to optimize product development and deliver highly innovative technology. Today, in various countries and regions around the world they enjoy a reputation for creating truly innovative vehicles and service programs. With facilities around the world, the Qashqai, Micra, Micra C+C, and Note are produced by Nissan Motor Manufacturing (UK) Ltd in Sunderland, Tyne & Wear.

Answer the following questions on the above case, you should review this company through secondary available information and use references;

1)   Describe the nature of operations management in the organization. In doing this, first, describe the operation process of the production system. Second, identify operations decisions and responsibilities. Finally, write a discussion on some of the challenges facing operations management?

2)   Evaluate Nissan Motor Company in terms of its emphasis on the operations strategy objectives? What are the order winners and the order qualifiers?

3)   What is the proper role of the operations function in product design?

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