question archive Elizabeth Bailey is the owner and general manager of Princess Brides, which provides a wedding planning service in Southwest Louisiana
Subject:ManagementPrice:2.87 Bought7
Elizabeth Bailey is the owner and general manager of Princess Brides, which provides a wedding planning service in Southwest Louisiana. She uses radio advertising to market her business. Two types of ads are available - those during prime time hours and those at other times. Eachprime time ad costs $390 and reaches 8,200 people, while the off-peak ads each cost $240 and reach 5,100 people. Bailey has budgeted 1,800 per week for advertising. Based on comments from her customers,Bailey wants to have at least 2 primetime ads and not more than 6 off-peak ads.
Solve this as an integer programming problem using a computer. |
Purchased 7 times