Your childhood friend, Christine, plans to open an online boutique shop that specializes in Batik fashion for the international market

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Your childhood friend, Christine, plans to open an online boutique shop that specializes in Batik fashion for the international market. She intends to run the online business single-handedly and she casually commented that: "I can manage both the marketing, sales, and financial operations. It is a piece of cake!"

One year later, you bumped into her and you asked her how her business is doing. She said: "Very bad. I have difficulty fulfilling orders, at times I have excess stocks, and sometimes I run into shortages."

As someone trained in finance and international operations, take this opportunity to educate Christine on the role of forecasting in projecting a company's future income and expenses.

(Hint: You should discuss what forecasting is all about and the types of forecasting relevant to Christine a new venture).

Explain the proposal of the Christine a forecasting